In the Indian state of Gujarat, hand embroidery has always been the traditional occupation of women during the monsoon period – as a welcome pastime when people were separated by floods for months.

This annual isolation resulted in each village developing and refining its own ornamental style. Apart from the typical embroidery techniques, the traditional textile handicraft of this region is characterised by mirror and beadwork as well as extravagant cutwork and appliqué techniques.

Vietnam, too, can look back on a rich tradition of textile handicraft. The feeling for precious fabrics and hand embroidery was mainly inspired by the style and demands of the French colonial masters. Especially high-quality textiles with hemstitch, Richelieu, Ajour, and raised embroidery are a wonderful heritage from this period.

In its designs, Indradanush draws from the rich cultural heritage of both countries without losing touch with the Western taste and lifestyle. This results in unique works of textile art which combine the cultures in a very distinctive way. (Sanskrit: indradanush - der bow).